
We recognise that food producers are facing several significant challenges. In response we help them improve margins in the face of commodity pressure


Rising Costs
The surge in energy and fertiliser prices, labour market shortages and increased payroll taxes have driven cost pressure impacting margins.
Regulatory Changes
New regulations, including those related to Brexit, have added complexity and costs of compliance. The UK Government’s Net Zero Strategy aims for net zero carbon emissions by 2050, with the food and drink sector targeting 2040. This involves reducing direct (Scope 1), indirect (Scope 2), and supply chain (Scope 3) emissions, which can be particularly challenging. In addition, there is pressure to manage or enhance the nutrient profile of foods.
Sustainability Pressures
Factors other than regulatory requirements also drive UK food manufacturers to improve sustainability. 35% of the UKs GHG emission come from food and drink, and the industry aims to halve CO2 emissions by 2030. As part of this, there is pressure to reduce food waste - around a third of all food produced is wasted, contributing significantly to carbon emissions. In addition, there is pressure to ensure that agricultural commodities come from sustainable sources in order to prevent biodiversity loss and deforestation, accompanied by increasing consumer demand for demonstrably sustainable products.
Supply Chain Disruptions
Ongoing global supply chain issues have led to delays and increased costs for ingredients, and most importantly there is threat of systemic risk resulting from climate change - see the open memo by 'Inside Track'

Together, these issues are creating a challenging environment for food manufacturers, but also opportunities for innovation and growth.
We offer food manufacturers a number of ways to respond to these challenges and opportunities, along with the ability to diversify and localise their protein sources.
Cost reduction
We offer food manufacturing solutions that enable the displacement of some high-cost ingredients with highly-nutritious plant proteins with the 'halo' of broccoli. Implementing our products will typically require minimal changes to existing food processing processes.
New Product Innovation
We give your NPD team new opportunities for creativity, including maintaining the same taste and mouthfeel; using the umami taste to enhance Asian flavours; biofortifying foods; or reducing / avoiding the need for sulphites.
Avoiding regulatory exposure
As an on-shore supplier, we reduce the complexity of managing imports and the associated costs.
Reducing exposure to supply chain disruption
As an on-shore supplier, we reduce the number of elements of the supply chain that can let you down. We can also price in local currency as we are not exposed to FOREX variations. When purchasing from us you will not suffer import tariffs and global shipping costs. Also, as we are not a globally traded commodity, we can fix a price to reduce unexpected impacts to your P&L. Finally, as we produce 'more from less' we help manage some of the challenges from climate changes impacting availability.
Extending market size
We can help you extend the possible buyers through vegan egg alternatives and displacing allergenic ingredients with our allergen-free solutions.
Meeting sustainability goals
We are sustainable at the core and can offer you a viable way to reduce Scope 3 emissions at scale, while improving the financial sustainability of UK farmers while you save money.
In addition, our products enable food manufacturers to reduce the use of soy. Soy is a versatile and widely used crop, but its use can result in perceived issues pertaining to resulting deforestation, carbon emissions, biodiversity loss, soil degradation, and water use and pollution.
Improving or managing nutrient profile
We can give you a mechanism to improve or manage nutrient profile using nutritious, allergen-free ingredients.
Sausage meat:
15% Fiba added
Sausage roll pastry:
8% Fiba added


In development
Neutral-coloured natural
protein and carbohydrate
Example applications:
Where colour is important
[1] Nutritional content calculated by dry weight









Our ingredients can be provided in a number of forms: chilled, dried and frozen so they can fit with current production workflows and equipment. Our standard pack format is a sealed 10kg bag. Minimum Order Quantity ('MOQ') is 500kg (wet), 200kg (dry) for commercial production, or 50kg for test. Single bags can be provided for initial trials.
Lead time for standard SKUs within agreed call-off is two weeks.


We are a 'B2B' company that helps food manufacturers produce great-tasting, environmentally sustainable food. We fractionalise vegetable matter in to consistent products that have many uses.
Available to purchase
15%+ protein, 55%+ fermented fibre, 15% natural sugar [1] provided as wet or dried.
Example applications:
Sausages, pasta, burgers, sauces, stews, breads, cakes, pet food
Back of packet = "fermented broccoli fibre"
Prota: Awaiting confirmation of non-novel status
Prota +: In development
30%+ protein, 30%+ fibre, 30% natural sugar [1] provided as wet or as powder.
Prota+ will have an increased protein content
Example applications:
Burgers, smoothies, soups, sauces
Fermentation feedstock use only
25g of natural sugar per litre, can be diluted to need
Example applications:
Sold for industrial use as feedstock for mycelium growth, precision fermentation or Anaerobic Digestion ('AD')
In development
Sulforaphane and polyphenols
Example applications:
As an ingredient for supplements
In development
Egg substitute, charged proteins
Example applications:
Haircare products, baked products, mayonnaise
Reliable ingredients, lower risk: We supply specification-grade protein and fibre ingredients designed to integrate seamlessly into existing formulations. Our process architecture is built to manage natural feedstock variability, ensuring consistent performance, reliable supply, and predictable quality.
Provisional BRCGS Grade A
Active commercial shipments
Multi-SKU outputs to protect supply continuity
Blending pathways to ensure on-spec delivery
What this means for you: fewer supply disruptions, faster formulation cycles, and ingredients you can scale with confidence.




Join our mission
We are a system-level ingredient company that converts underutilised crop side-streams into specification-grade ingredients at scale.
By optimising the entire chain from harvest through processing, we unlock feedstocks others cannot economically use and convert natural variability into margin through multi-SKU outputs and defined blending pathways.
Rather than betting on capital-intensive monolithic production facilities, we will scale by replicating proven, standardised modules, reducing risk, shortening commissioning time, and improving capital efficiency.
With safety certification imminent and active commercial shipments, we are 'built to win' on system-level cost, regulatory simplicity, reliability, flexibility and optionality across ingredient applications.
Get in touch
© 2026. All rights reserved.
Upcycled Plant Power ('UPP') Limited
trading as "UPP" and "Freya"
Company number: 14171122
VAT Number: 428 2222 17
Registered address:
Agri-Tech Centre
Poultry Drive, Edgmond,
Newport, Shropshire
United Kingdom TF10 8JZ
Connect with us
Broccoli is a natural source of vitamin K and contains folate, potassium and beta-carotene, a provitamin A carotenoid. Our Fiba and Prota products are a source of fibre, making them nutritionally valuable ingredients.





