Q: What is your strategy?
UPP’s strategy is built around a simple observation: most food innovation fails not because it lacks technical ambition, but because it introduces too much friction into systems that are already under pressure. Food manufacturers today are balancing cost volatility, labour constraints, regulatory scrutiny, and Scope 3 accountability, all while maintaining taste, safety, and margin. In that context, the fastest way to drive change is not to disrupt the food system, but to design solutions that fit within it. UPP focuses on low-friction reformulation - ingredients and systems that integrate into existing manufacturing, procurement, and retail environments without requiring new infrastructure, new consumer behaviour, or speculative supply chains.
At the core of the business is a harvest-to-ingredient platform that converts under-utilised crop side-streams into specification-grade protein and fibre ingredients. Rather than optimising a single product in isolation, UPP takes a system-level approach: integrating automated harvest, capital-efficient processing, quality control, and regulatory readiness from the outset. This allows variability in agriculture to be converted into reliable, repeatable inputs for food manufacturing, while maximising value per tonne of crop input. Crucially, the platform is designed for replication, not monolithic scale - reducing capital intensity, shortening deployment timelines, and preserving flexibility as new feedstocks, partners, and applications are added. More importantly we avoided novel food regulatory timelines, and the associated custom bioprocess capex and single-SKU dependency, while creating an option to later deploy fermentation at scale with an embedded cost advantage.
UPP’s go-to-market strategy reflects this discipline. The company operates as a B2B infrastructure partner, supplying Tier-1 food manufacturers and enabling reformulation at scale, rather than pursuing consumer branding or vertical integration. Partnerships are used deliberately to accelerate scale where capital and complexity are highest - such as harvest equipment manufacturing or downstream fermentation - while UPP retains control over system design, learning, and integration. Progress is sequenced to retire risk in the right order: technical execution first, then regulatory readiness, then commercial deployment. The result is a platform that scales quietly but credibly — embedded within existing supply chains, trusted by conservative buyers, and capable of delivering meaningful economic and environmental impact without asking the food system to change faster than it can absorb.
Q: What is your capacity?
A: We are at 10 tonnes per day input capacity, 4 tonnes per day output (>1,000 tonnes per annum) at the moment, but are mobilizing scale manufacturing moving to 10,000 tonnes per annum+ in 2027). We have Heads-of-Terms with farmers that will allow access to over ~300,000 tonnes of feedstock (200,000 tons US, 100,000 tonnes UK), equating to over 100,000 tonnes of product per annum.
In the UK, broccoli yields are 8.5 tonnes per hectare or ~ 3.4 tonnes per acre, so 20,000 tonnes of broccoli (100,000 tonnes of feedstock) equates to 5,800 acres. In the US, the average production per acre is about 8 tons, so 40,000 tonnes of broccoli (200,000 tons of feedstock) equates to ~5,000 acres.
Q: Will you work with other alt protein companies?
A: Yes. In fact, we are. We have a specific interest in working with mycelium and precision fermentation companies to diversify protein provision. We can offer them access to consistent sustainable feedstock ('Necta', that includes fructose, glucose and sucrose) at a discount to commercial grown-for-purpose feedstock which is exposed to price volatility. We can also offer a fixed price for a defined period.
Many precision fermentation processes rely on glucose derived from crops like corn and sugarcane. These first-generation feedstocks are efficient but come with concerns related to industrial agriculture, land use, and competition with food production. Further, the environmental benefits of precision fermentation can be offset if the glucose production process involves high energy consumption or deforestation. Finally, as demand for precision fermentation grows, ensuring a sustainable supply of glucose without exacerbating environmental issues will be a key challenge. Working with us can help address many of these challenges.
In addition, if we were to integrate the process at the downstream end of ours, we can add value such as food quality certifications and use of our supply chain infrastructure. Potentially we could also support market access. We believe the market for alt proteins is so large that there is no reason not to partner and, as importantly, the need to support enhanced consumer access to a diversified range of alt proteins is so pressing that we should work with other aligned parties for a common good.
Q: What is your regulatory strategy?
A: We are ISO 9001: 2015 certified for Harvesta and our associated business processes.
We have implemented HACCP (Hazard Analysis Critical Control Points). BRCGS certification is imminent (likely Feb 2026). We believe our products to be 'low risk'.
Q: What is your US regulatory strategy?
A: Our certification and regulatory strategy is designed to enable efficient onboarding by US food manufacturers, minimise duplication of audits, and support scalable, long-term supply into the US market. BRCGS Food Safety, is a GFSI-recognised food safety standard widely accepted by multinational food manufacturers and ingredient buyers in the United States. BRCGS certification (once achieved) will demonstrate that UPP operates a fully implemented and independently audited food safety management system covering:
HACCP-based hazard analysis and preventive controls
Supplier approval and traceability
Process control, sanitation, and allergen management
Product integrity, testing, and recall readiness
While BRCGS is not a regulatory approval, it provides strong third-party evidence that UPP’s manufacturing systems are aligned with the requirements of the US FDA Food Safety Modernization Act (FSMA), including Preventive Controls for Human Food In addition to BRCGS, for the US we will:
Confirm that all raw materials and finished ingredients intended for the US market comply with applicable FDA ingredient and food additive regulations, including GRAS status where relevant
Implement FSMA-aligned Preventive Controls and supply-chain programs
Support US customers with the documentation required for supplier verification, importer of record, and FSMA compliance
This approach will allows US customers to qualify UPP as a supplier through existing GFSI-based approval processes, while ensuring regulatory compliance is addressed directly under FDA requirements.
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Upcycled Plant Power ('UPP') Limited
trading as "UPP" and "Freya"
Company number: 14171122
VAT Number: 428 2222 17
Registered address:
Agri-Tech Centre
Poultry Drive, Edgmond,
Newport, Shropshire
United Kingdom TF10 8JZ
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Broccoli is a natural source of vitamin K and contains folate, potassium and beta-carotene, a provitamin A carotenoid. Our Fiba and Prota products are a source of fibre and contain naturally occurring vitamin K and beta-carotene, making them nutritionally valuable ingredients.
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