Press Kit


Key information about us
Company Overview (Short): "UPP is a UK-based B2B ingredients company transforming agricultural side streams into scalable, functional food ingredients. UPP enables food producers to reformulate products with higher fibre, improved nutrition, and lower environmental impact- without compromising taste, cost, or manufacturing compatibility."
Company Overview (Long): "UPP develops and manufactures next-generation food ingredients derived from vegetable side streams that would otherwise be under-utilised. Using proprietary processing and automation, UPP produces clean-label, allergen-free ingredients designed for seamless integration into existing food manufacturing processes.
UPP works exclusively B2B, supporting large food producers with reformulation, hybridisation, and nutrition-led innovation. The company is focused on system-level impact: improving food system efficiency, increasing dietary fibre intake, and reducing environmental footprint through better use of existing agricultural outputs."
What UPP Does:
Converts vegetable side streams into functional food ingredients
Supports reformulation, fibre enrichment, and hybrid products
Provides drop-in solutions compatible with standard manufacturing processes
Operates with a scale-first, industrial mindset (multi-tonne daily capacity)
Products & Applications
UPP ingredients are suitable for use across:
Bakery and snacks
Ready meals and prepared foods
Meat and dairy hybrids
Plant-based and flexitarian products
Typical inclusion rates range from 4–20%, depending on application and formulation goals.
Commercial Readiness
Multi-tonne daily production capacity
HACCP implemented
BRCGS certification scheduled (audit planned Feb 2026)
SEDEX onboarding in progress
UK-based manufacturing and supply chain
Sustainability & Impact:
UPP’s ingredients are derived from existing agricultural production, avoiding additional land use and cultivation inputs. An initial Life Cycle Analysis (LCA) has been completed, with results published transparently alongside methodology, boundaries, and assumptions.
Key highlights:
Significantly lower carbon footprint versus conventional ingredients
Focus on efficient resource use and food system circularity
Independent LCA available under NDA for partners and customers
Customers & Partners
UPP works with food manufacturers and ingredient users across the UK and Europe. Customer projects range from early-stage trials to commercial supply. (Case studies available on request.)
Leadership
UPP is led by a multidisciplinary team with experience across food manufacturing, process engineering, sustainability, and commercial scale-up.
CEO: Mark Evans FCA FCT FIoD, MBA C.Dir
CTO: Dr Trisha Toop PhD
CFO: Patrick Cohen
Key Facts
Founded: June 2022
Headquarters: United Kingdom
Business model: B2B ingredients
Markets served: UK, Europe (expanding)
Media Assets
Available on request:
High-resolution product and facility images
Leadership headshots
Logos (SVG/PNG)
LCA summary PDF
Media Contact
Email: ino@upp.farm
Phone: +44 1952 327 357
Website: https://www.upp.farm
Get in touch
© 2026. All rights reserved.
Upcycled Plant Power ('UPP') Limited
trading as "UPP" and "Freya"
Company number: 14171122
VAT Number: 428 2222 17
Registered address:
Agri-Tech Centre
Poultry Drive, Edgmond,
Newport, Shropshire
United Kingdom TF10 8JZ
Connect with us
Broccoli is a natural source of vitamin K and contains folate, potassium and beta-carotene, a provitamin A carotenoid. Our Fiba and Prota products are a source of fibre, making them nutritionally valuable ingredients.





