
Commercially ready
Year-round production
Multi-tonne daily capacity
HACCP implemented
BRCGS–scheduled (Feb 2026)
SEDEX in progress
Independent LCA complete, <0.25 kg CO₂e/kg
Enabling and controlling a new feedstock source allows us to create and deliver value throughout the supply chain
Easy to integrate
Drop-in ingredient formats
'Clean' back-of-packet
Inclusion rates of 4–20%
Benign cooking behaviour
Application support
Products contain none of the UK/EU 14 declarable allergens
Reliable supply
UK-based production
Non-commodity feedstocks
UK/Spain feedstock origin
Stable pricing
Reduced import/FX exposure
Clear scale-up roadmap from 1,000 to 10,000 t.p.a
Let us supply you allergen-free, plant-based protein and functional fibre at commercial scale - with enterprise-grade food safety, predictable supply, and low integration risk.
Our mission
We transform the economics of brassica production for farmers and deliver healthy, nutritious, sustainable, allergen-free proteins and fibre to food manufacturers.

Our values
Healthy and nutritious
Clean and natural
Allergen-free
Minimally-processed
Regionally sourced and produced
Fair and trustworthy
Allergen-free
nutritious food ingredients
Innovative food ingredients partner
We provide allergen-free, nutritious, and sustainable vegetarian protein products, transforming unused plants into healthier food options for the manufacturing industry, ensuring great taste with a lower environmental impact.
We do this using a technology 'stack' that includes a patent-protected automated selective harvester, machine learning approaches and data analytics, and a patent-filed production process.
Nutritous choices, lower CO₂ footprint
Our versatile products enhance various foods, including sausages, burgers, sauces, and even pet food, promoting sustainability while delivering exceptional taste and mouthfeel that consumers love.
By partnering with us as an ingredients partner, food manufacturers can drive down CO2 to help them hit their Scope 3 targets, while also reducing production costs and improving the nutritional value of their products - a 'triple win'.



What happens when you stop over-engineering ingredients and just make naturally better products?
You get this - a hybrid burger made with:
UPP Fiba – that keeps the burger juicy and lifts the fibre content.
Bold Bean Co Queen Butter Beans – creamy, protein-rich, ridiculously good texture.
British Beef – depth, flavour, satisfaction.
An example of what we love doing: The "Triple-B"




Same bite ... Same sizzle. Balanced protein. More nutrition. Reduced carbon footprint. A way better story.
This isn’t about replacing meat. It’s about evolving food so it tastes great and makes sense If you are working in New Product Development, menus, or future protein and fibre strategy — you should taste this.
You get the real deal. But you also get ...
No gums.
No methylcellulose.
No weird lab binders
Just whole ingredients that pull their weight ... The fermented fibre holds the moisture + supports gut health; the beans bring body, and the beef brings the crave.


Our vision
We will deliver annual multi-kiloton scale protein and fibre production that will displace less sustainable ingredients and enable new categories of products, and in doing so sequester or avoid CO₂ equivalents at megaton scale.
Positive attitude and mutual support
How we work
Decisions based on facts, data and assessed risk
Learn from and celebrate success
Rapidly iterate, identify improvement and evolve
Honest feedback communicated clearly
Earn and give respect



Our R&D is based at the Agri-Tech centre on the Harper Adams University Campus, giving us great access to the facilities there.
Address (R&D and production)
Agri-Tech Centre
Poultry Drive
Edgmond, Newport,
Shropshire
United Kingdom TF10 8JZ
Hours
9:00am - 5:00pm UK
Visit us!

Join our mission
We are a system-level ingredient company that converts underutilised crop side-streams into specification-grade ingredients at scale.
By optimising the entire chain from harvest through processing, we unlock feedstocks others cannot economically use and convert natural variability into margin through multi-SKU outputs and defined blending pathways.
Rather than betting on capital-intensive monolithic production facilities, we will scale by replicating proven, standardised modules, reducing risk, shortening commissioning time, and improving capital efficiency.
With safety certification imminent and active commercial shipments, we are 'built to win' on system-level cost, regulatory simplicity, reliability, flexibility and optionality across ingredient applications.
Get in touch
Keep updated
© 2024. All rights reserved.
Upcycled Plant Power ('UPP') Limited
trading as "UPP" and "Freya"
Company number: 14171122
VAT Number: 428 2222 17
Registered address:
Agri-Tech Centre
Poultry Drive, Edgmond,
Newport, Shropshire
United Kingdom TF10 8JZ
Connect with us
Broccoli is a natural source of vitamin K and contains folate, potassium and beta-carotene, a provitamin A carotenoid. Our Fiba and Prota products are a source of fibre and contain naturally occurring vitamin K and beta-carotene, making them nutritionally valuable ingredients.
+44 1952 327 357





